We help small businesses overcome asymmetric odds.
Search Engine Marketing (SEM)
According to Google, over 73% of all visits to business sites originated with a search.
Having good SEO and ranking well is clearly a major objective for any website, but it is important to note that much of the organic traffic is not "intent" driven traffic. Meaning that organic visitors usually convert less often.
Paid search traffic, on the other hand, is inherently "intent" driven. When a searcher sees your ad and clicks on it, they are clearly interested in what you have to offer. Search Engine Marketing is the art and science of designing, implementing, managing, and analyzing paid search traffic.
Capture Purchase Intent with Targeted Campaigns
Be there in the search results when your target audience is actively searching for solutions that are part of your product portfolio and offerings.
Ensure that you are using all of the most effective and affordable keywords. Target long-tail keywords that will give you an asymmetric advantage in search.
Engage with visitors that have been to your website in the past, whether just browsing or those who abandoned their shopping cart with retargeting campaigns.
Grow Your Business With Paid Search (PPC) Advertising
PPC, or pay-per-click advertising, is one of the most efficient ways to reach your target audience. It allows you to engage with them when they’re looking for solutions.
No matter your goal, paid search is a foundational digital marketing channel. Virtually all of our digital marketing clients use paid search to grow their business - usually in concert with other digital channels.
We deliver custom PPC campaigns to increase both conversions and revenue.
Check out our paid search management plans below to see what’s included in each.
Video Advertising
Video advertising is the use of creative visual advertising content that plays before, during, or after streaming a video.
Video advertising is growing at exponential rates because consumers are increasingly consuming video as the majority of their online content. Today YouTube is the second largest search engine in the world.
We'll create video ads that are genuinely valuable, relevant, and entertaining.
Remarketing
Remarketing is a powerful way to stay connected with prospects who previously visited your website. It is a process that positions display ads in front of these prospects as they browse Google or one of its partner websites.
Remarketing is an effective and affordable way to grow your revenue and brand awareness with prospects who have demonstrated an interest in your products or services.
Also known as retargeting, this advertising methodology can dramatically increase your return-on-investment and overall conversion rates.
Free PPC Campaign Audit
Give us your information in this form and we'll put our team to work on a no-cost audit of one of your Google Ads campaigns.
E-Commerce Advertising
Shopping ads are used to promote your online and local inventory, boost traffic to your website, and generate highly qualified leads.
Amazon advertising is a type of paid search advertising, using keywords, to display relevant product advertisements when shoppers run a search on Amazon's website.
Display ads, often referred to as banner ads, are the oldest form of advertising on the internet. Using ad networks like Google, which dynamically targets people based upon their interests and behavior, can be a highly effective way to grow your brand awareness and revenue.
Local Services Ads
Google's Local Service Ads are a great way for service businesses to capture demand within their local market area. They are a great addition to local SEO for businesses like plumbers, locksmiths, electricians or heating services.
When a searcher enters a query, they will see several trusted professionals in their area positioned above the traditional paid search ads. These ads will show a telephone number, business hours, reviews, and ratings.
Our local services advertising campaigns will ensure that you are not only top-of -mind, but top of the search results when prospects are looking for professionals with your skills.
Analytics & Attribution
Built Around Your Goals
We know that every business is different, and that means every business has different goals.
We custom build each campaign with your specific goals in mind.
Generate Consistent Leads
In order to grow, you need clicks, calls, orders, and leads. Our inbound marketing strategies, processes, tools, and campaigns will give you the fuel to grow.
Reporting That Works
Analyzing the results of your ads to ensure that you’re driving as many conversions and as much traffic as possible is just as important as creating a solid campaign.
We provide analytics for your campaigns, A/B test landing pages, and ensure that your keywords are effective at driving results.
We’ll let you know how your campaign is performing every step of the way.
WHAT OUR CUSTOMERS ARE SAYING
Some of Our Amazing Clients
Paid Search Advertising Packages
GROW
- Up to $5,000/mo in ad spend
- Up 2,000 targeted keywords
- Google Ads & Bing Networks
- Strategic bid management
- Attribution & Tracking
- Metrics & Reporting
15% of Monthly Ad Spend Initial Investment: $750 + 1 Month's Management Fee
SCALE
- $5,001 - $10,000/mo in ad spend
- Up 5,000 targeted keywords
- Google Ads, Google Shopping & Bing Networks
- Fraud activity monitoring
- Strategic bid management
- Attribution & Tracking
- Metrics & Reporting
13% of Monthly Ad SpendInitial Investment: $700 + 1 Months Management Fee
MARKET LEADER
- $10,001+/mo in ad spend
- Up 10,000 targeted keywords
- Google Ads, Google Shopping & Bing Networks
- Fraud activity monitoring
- Strategic bid management
- Attribution & Tracking
- Metrics & Reporting
11% of Monthly Ad SpendInitial Investment: $500 + 1 Months Management Fee
Need a custom plan? Click below to have one of our digital marketing experts craft one that is just right for you!
Our Approach
Military strategy classics such as The Art of War or On War address the principles of conflict. We believe that these principles are an excellent way to approach strategy development for a business as it competes in the marketplace. Our understanding of both ancient and contemporary military strategy principles and our experience in applying these principles to business, make us a unique partner in the development of your business strategy.
Why Asymmetric?
Our founder served as a Special Operations Officer in the U.S. Army. He was trained in the principles, strategies, and tactics of guerrilla warfare, unconventional warfare, low-intensity conflict, and counter-insurgency. Following his military career, he spent over twenty years in a variety of leadership roles in companies large and small. Asymmetric was founded as an agency designed to serve the small businesses that are the heart and soul of our economy. We are an agency made up of experienced entrepreneurs and business leaders that work hard every day to help our clients win the unfair battle against larger competitors in the fight for market share and profitability.
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About Us
We are a unique agency. We combine deep insights, dynamic marketing, and customized systems to make your company more competitive. We know what it's like to fight for market share against larger and better-capitalized adversaries. Our asymmetric strategies, processes, and tools will give you the edge that you need to win.