The Fulcrum Plan is a foundational project that precedes any marketing project that Asymmetic launches. The plan is designed to get a solid base of insight into the company’s business before starting on a detailed marketing project.
We start all engagements with a comprehensive analysis – a deep dive into the most important elements of your business. We evaluate your business model, value propositions, target personas, competitive landscape, marketing assets, and many other important items.
The Fulcrum Plan will become the foundation, and a key source of business leverage – giving you a truly asymmetric advantage over your competition.
The Fulcrum Plan includes:
- Business Model Canvas
- Value Proposition Evaluation
- Analysis of Target Personas
- Website Analysis
- Competitive Environment Analysis
- Social Media Audit
- 12-Month Inbound Marketing Plan