Asymmetric Blog

Why Cloud Technology Is the Smart Move Right From Start Up

By Mark Hope | January 25, 2021

The cloud is the great equalizer for today’s startups. It is one of the few areas where a startup can access the same resources as large corporations. When you are thinking about starting a new business, there are a lot of factors and decisions at play that can seem overwhelming. […]

Email Service Providers

Why You Need to Stop Using @gmail, @yahoo, @aol for Your Business Email

By Mark Hope | January 20, 2021

It may seem like a good idea to use a free email provider and, by the way, you already have that @gmail address that you have been using for years. Why go to all of the bother and expense to change now?

These email services are meant for personal use and should not be used for your business email. Here are three reasons why:

Guerrilla Marketing

Why Guerrilla Marketing Must Evolve

By Mark Hope | January 20, 2021

The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.

CNC Machining Worker

Six Tips for How to Grow Your Machining Business

By Mark Hope | January 15, 2021

The machining industry is a unique business category. The complexity of the equipment that is used, the tools and systems that drive that equipment, and the highly detailed nature of the parts that are made – all make machining a special breed of business.

Keep Calm and Carry On

How to Keep Calm and Carry On

By Mark Hope | May 28, 2020

Life can be difficult. Here are seven tips to help you keep calm and carry on.

A Ferrari Engine to Illustrate The Asymmetric Marketing Engine

The Asymmetric Marketing Engine

By Mark Hope | May 6, 2020

Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.

Luck Favors the Prepared

“Luck favors the prepared.”

By Mark Hope | March 25, 2020

I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.

Illuminating the Path

It’s Not What You Don’t Know…

By Mark Hope | February 29, 2020

It’s what you know that just isn’t true.  Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble.  It’s what you know for sure that just ain’t so.” We’re talking about insight here. There has been a lot of talk […]

Employee Benefits | Asymmetric Marketing

Creative Benefits for Your Small Business

By Mark Hope | March 1, 2019

A lot of ink has been spilled in an effort to explain the mindset of the millennial generation, and they often get a bad rap for being a little needy or feeling entitled to accolades they didn’t earn.

Local Marketing | Asymmetric Marketing

Local Advertising Can Give You a Boost

By Mark Hope | February 7, 2019

When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages

Mark Hope

Mark Hope

Mark A. Hope is the founder and CEO of Asymmetric Marketing – a unique agency specializing in building high-performing sales and marketing systems, campaigns, processes, and strategies for small businesses. Asymmetric has extensive experience with machine tool dealers and operators. If you would like some help in implementing ideas like these in this article, feel free to give Mark a call at 866-607-3593 or by email at [email protected]
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